大多数人第一次听说 第二人生，都是在2006年5月初。当时，安舍钟 ( Anshe Chung)这个身着红色唐装的虚拟化身登上了美国《商业周刊》的封面。在网民们大多还不知第二人生为何物的年月，安舍钟价值25万美元的资产让人们对这个虚拟世界中的商业潜大吃一惊
2006年底，安舍钟宣布成为 第二人生造就的首个百万富翁。将她的虚拟资产按照市场价格折算成美元之后，分布于550个服务器上约36平方公里的土地和房产让她在半年时间内将资产总额连翻两番，超过 100万美元。至于这些惊人数字的源头，是爱林□格雷夫 ( Ailin Graef)那位在真实世界中用键盘鼠标操纵着安舍钟的德籍女华人──两年半前在第二人生中投入 9.95美元。第二人生是新的产业投资世界吗？很多人都有个疑问，它真的赚钱吗？没有人可以给一个明确的答案。 第二人生不确是吸引网络玩家，它也吸引了国际 500强的大公司这包括了IBM、DELL、SUN, TOYOTA 等国际品牌都陆续的进驻第二人生开设商场及开发土地计划。
根据 《第二人生》 的报告，更有不少人在《第二人生》赚钱，然后 把虚拟货币林登币换成美元拿回现实世界花。而他们在《第二人生》游戏盈利模式是从销售土地获得的费用以及收取土地使用费。现在《第二人生》里生活的很多人都购买了属于自己的虚拟土地或岛屿。所以《第二人生》中有不同的房地产商买土地，盖房子，然后卖掉。比如说，一位英国网友麦可为情侣们订作了浪漫的别墅，然后买或出租该产业给情侣们，每周可以赚取 2000美元以上。
在《第二人生》投资及开发产业能为我们赚进第一桶金吗？这见人见智了。接下来与你分享《第二人生》百万富豪安舍钟的创业故事，她位于武汉的公司正在虚拟世界中
为她创造财富。2004年3月《第二人生》开始对美国和英国以外的用户开放注册。爱林榆格雷夫-一位华裔教师决定尝试一下这个只对成年人敞开大门、据说完全由用户搭建起来的新玩意儿。于是，她将自己的虚拟化身命名为安舍钟。
虚拟创业 在刚开始的日子里，虚拟世界里的安舍钟并没有任何商业计划，她只是四处闲逛，看看这个虚拟的社会究竟与现实世界有什么不一样。她发现，在ǒ第二人生ō中已经存在许多颇有成就的精英人物，很多人早在一年前就已经注册了用户。当她意识到这里存在着许多商业机会的时候，绝大多数市场已经被早期用户抢占了先机。"我当时面对的一个挑战──这个挑战在今天依然是许多人必须面对的──就是如何发现一个能提供良好商机的细分市场。" “ 安舍钟说。安舍钟来到ǒ第二人生ō后不久，林登实验室向用户推出了为角色与物体创造动画效果的新功能
在《第二人生》投资及开发产业能为我们赚进第一桶金吗？这见人见智了。接下来与你分享《第二人生》百万富豪安舍钟的创业故事，她位于武汉的公司正在虚拟世界中
为她创造财富。2004年3月《第二人生》开始对美国和英国以外的用户开放注册。爱林榆格雷夫-一位华裔教师决定尝试一下这个只对成年人敞开大门、据说完全由用户搭建起来的新玩意儿。于是，她将自己的虚拟化身命名为安舍钟。
虚拟创业 在刚开始的日子里，虚拟世界里的安舍钟并没有任何商业计划，她只是四处闲逛，看看这个虚拟的社会究竟与现实世界有什么不一样。她发现，在ǒ第二人生ō中已经存在许多颇有成就的精英人物，很多人早在一年前就已经注册了用户。当她意识到这里存在着许多商业机会的时候，绝大多数市场已经被早期用户抢占了先机。"我当时面对的一个挑战──这个挑战在今天依然是许多人必须面对的──就是如何发现一个能提供良好商机的细分市场。" “ 安舍钟说。安舍钟来到ǒ第二人生ō后不久，林登实验室向用户推出了为角色与物体创造动画效果的新功能
安舍钟找到了属于自己的机会。她先是通过转卖动画效果进行了首次虚拟创业，然后又进入了在当时还乏人问津的虚拟土地市场。安舍钟用10美元不到的成本买下了一些土地，然后将其细分并通过ǒ第二人生ō强大的客户端设计三维主题建筑和风景，再利用出租和转卖获得收入。
在ǒ第二人生ō中搜索由安舍钟持有的土地，你会看到全世界的各种建筑风格──包括亚洲、极地、欧洲、地中海等等。安舍钟并不仅仅简单地搭建房屋，她还将内部装修、物品陈设甚至是院中盆景和岛屿周边环境都依据建筑风格进行了配套设计。如果用户的电脑配置够高、互联网接入速度够快，在将日光和水波等动画效果加上之后，安舍钟在ǒ第二人生ō中的建筑作品几乎令人身临其境。
安舍钟在“第二人生”中的虚拟会所
但由于ǒ第二人生ō经济体的高速变化，虚拟房地产市场中的风险也难以预测。2004年9月，安舍钟进入虚拟房产市场已经两个半月，她的商业模式还处于简单的ǒ倒买倒卖ō状态，其中并没有太多的开发成分。忽然有天，林登实验室大幅度提高了新土地的开放速度。于是一夜之间土地价格骤然下跌，市场价还不及原先的一半。
我的绝大多数竞争对手都犯了很严重的错误，那就是不愿意赔本甩卖土地，只是把土地屯在手里。但与此同时，他们已经没有任何资金去购买更便宜的新土地了。ō爱林榆格雷夫回忆道。在痛定思痛之后，她听取了丈夫冈特拉姆榆格雷夫(Guntram Graef) 的建议，在将土地低价抛售的同时，大量吸纳那些刚刚出现在市场上的廉价新土地。在她看来，当时放手一搏所冒的风险是现实世界中的真正破产。
在恢复了正常的运作之后，她依然坚持着原先的定价策略──在买入价格之上添加一个并不夸张的利润幅度，并且不断扩大规模。
在ǒ第二人生ō中搜索由安舍钟持有的土地，你会看到全世界的各种建筑风格──包括亚洲、极地、欧洲、地中海等等。安舍钟并不仅仅简单地搭建房屋，她还将内部装修、物品陈设甚至是院中盆景和岛屿周边环境都依据建筑风格进行了配套设计。如果用户的电脑配置够高、互联网接入速度够快，在将日光和水波等动画效果加上之后，安舍钟在ǒ第二人生ō中的建筑作品几乎令人身临其境。
安舍钟在“第二人生”中的虚拟会所
但由于ǒ第二人生ō经济体的高速变化，虚拟房地产市场中的风险也难以预测。2004年9月，安舍钟进入虚拟房产市场已经两个半月，她的商业模式还处于简单的ǒ倒买倒卖ō状态，其中并没有太多的开发成分。忽然有天，林登实验室大幅度提高了新土地的开放速度。于是一夜之间土地价格骤然下跌，市场价还不及原先的一半。
我的绝大多数竞争对手都犯了很严重的错误，那就是不愿意赔本甩卖土地，只是把土地屯在手里。但与此同时，他们已经没有任何资金去购买更便宜的新土地了。ō爱林榆格雷夫回忆道。在痛定思痛之后，她听取了丈夫冈特拉姆榆格雷夫(Guntram Graef) 的建议，在将土地低价抛售的同时，大量吸纳那些刚刚出现在市场上的廉价新土地。在她看来，当时放手一搏所冒的风险是现实世界中的真正破产。
在恢复了正常的运作之后，她依然坚持着原先的定价策略──在买入价格之上添加一个并不夸张的利润幅度，并且不断扩大规模。
爱林榆格雷夫指出：ǒ我的经营思路并非‘我可以让人们多掏多少钱’，而是以低利润空间为基础拓张商业版图。ō在进入ǒ第二人生ō之后的第四个月，安舍钟已经成为虚拟世界中最耀眼的商业明星之一。
2006年1月，爱林榆格雷夫在老家湖北武汉设立了安舍钟信息科技有限公司，招聘本土人才进行虚拟世界中的地产开发。在筹备公司的过程中，支付薪水、租写字楼、购买电脑、让公司帐户中的资金满足要求...所有的事务都需要资金支持，而这些开销全部来自安舍钟在ǒ第二人生ō中的交易所得。
在安舍钟公司的写字楼内，爱林榆格雷夫设置了多个工作室以提供不?荩同的工作氛围，借此鼓励设计人员的创新思维。目前，这家公司已经拥有30多名员工，而且计划将员工总数拓展至50名。在这些员工中，有的曾经在出品网络游戏ǒ魔兽世界ō的暴雪公司 (Blizzard)工作过，有的曾经在一些日本游戏的外包公司工作过，但大多数都是刚刚走出校门的年轻人。
现实中的安舍钟工作室
目前，以收入和顾客数为标准进行衡量，安舍钟都是“第二人生”中最大的房地产开发商和服务商──当然，前题是不考虑“第二人生”的平台建设者林登实验室。“想要建造一个像安舍钟这种规模的公司，虚拟世界里依然有很多机会。但是，不应该再重复安舍钟的商业模式了。”在爱林·格雷夫看来，“第二人生”经济体依然可以容纳数个大规模的虚拟企业，而这些企业应该追求各自的创新商业模式。
正如音乐、电影和软件的发展经历，在参与人数越来越多之后，只有一小群精英可以脱颖而出并且成为千万富翁。对于普通人来说，竞争越激烈，想要出人头地就会越困难。“第二人生”曾经是一个毫不起眼的平台，现在，它已经成为了跨越全球的庞大经济体系。“但我依然认为，在2007年里，我们还会看到不少人因虚拟世界里的内容产品而成为百万富翁。”爱林·格雷夫认为。
2006年1月，爱林榆格雷夫在老家湖北武汉设立了安舍钟信息科技有限公司，招聘本土人才进行虚拟世界中的地产开发。在筹备公司的过程中，支付薪水、租写字楼、购买电脑、让公司帐户中的资金满足要求...所有的事务都需要资金支持，而这些开销全部来自安舍钟在ǒ第二人生ō中的交易所得。
在安舍钟公司的写字楼内，爱林榆格雷夫设置了多个工作室以提供不?荩同的工作氛围，借此鼓励设计人员的创新思维。目前，这家公司已经拥有30多名员工，而且计划将员工总数拓展至50名。在这些员工中，有的曾经在出品网络游戏ǒ魔兽世界ō的暴雪公司 (Blizzard)工作过，有的曾经在一些日本游戏的外包公司工作过，但大多数都是刚刚走出校门的年轻人。
现实中的安舍钟工作室
目前，以收入和顾客数为标准进行衡量，安舍钟都是“第二人生”中最大的房地产开发商和服务商──当然，前题是不考虑“第二人生”的平台建设者林登实验室。“想要建造一个像安舍钟这种规模的公司，虚拟世界里依然有很多机会。但是，不应该再重复安舍钟的商业模式了。”在爱林·格雷夫看来，“第二人生”经济体依然可以容纳数个大规模的虚拟企业，而这些企业应该追求各自的创新商业模式。
正如音乐、电影和软件的发展经历，在参与人数越来越多之后，只有一小群精英可以脱颖而出并且成为千万富翁。对于普通人来说，竞争越激烈，想要出人头地就会越困难。“第二人生”曾经是一个毫不起眼的平台，现在，它已经成为了跨越全球的庞大经济体系。“但我依然认为，在2007年里，我们还会看到不少人因虚拟世界里的内容产品而成为百万富翁。”爱林·格雷夫认为。
什么是第二人生?
第二人生是一个完全由居民创建和拥有的三维虚拟世界. 自2003年向公众开放以来, 一直在不断的急速成长中. 截止2007年4月21日为止, 总的居民数为5,863,358人. (最新人口信息请从这里查看.)
特点:
特点:
1). 当您进入到在线世界(in-world), 你会发现很多的数字陆地, 很多人, 各种体验和机会. 一旦你更加深入进去, 你也许会发现一块适合居家和经商的土地.
2). 您周围的所有物体都是由居民创建. 居民保留对他们所创建物体的权利, 居民可以自由购买, 销售和交易他们创建的物体.
3). 当前第二人生每月市场交易额都在数百万美元, 居民从在线世界中赚取的林登币可以很方便通过几家”林登币交易所”换成美金.
Most people first heard of the "second life" are in early May, 2006. At that time, Anshe Chung, this virtual incarnation dressed in red Chinese costume, boarded on the United States "Business Week" cover. When most of the Internet users still do not know what “second life” is, Anshe Chung’s 25 million dollars assets let people felt shock regarding the commercial potential in this virtual world.
By the end of year 2006, Anshe Chung declared to be the first "second life" created millionaire. After converting her virtual assets into dollars (based on market prices), distributed in 550 servers, about 36 square kilometers of land and property allowed her to double her total assets in the next six months, that was more than one million U.S. dollars. As for the source of this amazing figure, is Ailin Graef -- who in the real world using a keyboard and mouse to manipulate Anshe Chung, the German national Chinese female -- two and a half years ago invested 9.95 U.S. dollars in "second life".
Is ‘Second Life’ the new property investment world? A lot of people have a doubt that is it really makes money? No one can give you a clear and definite answer. “Second life” is not only attracting network gamers, it also attracted 500 large international companies, including IBM, DELL, SUN, Toyota and other international brands had been entered “second life” one after another to open shopping centers and plan for land developments.
By the end of year 2006, Anshe Chung declared to be the first "second life" created millionaire. After converting her virtual assets into dollars (based on market prices), distributed in 550 servers, about 36 square kilometers of land and property allowed her to double her total assets in the next six months, that was more than one million U.S. dollars. As for the source of this amazing figure, is Ailin Graef -- who in the real world using a keyboard and mouse to manipulate Anshe Chung, the German national Chinese female -- two and a half years ago invested 9.95 U.S. dollars in "second life".
Is ‘Second Life’ the new property investment world? A lot of people have a doubt that is it really makes money? No one can give you a clear and definite answer. “Second life” is not only attracting network gamers, it also attracted 500 large international companies, including IBM, DELL, SUN, Toyota and other international brands had been entered “second life” one after another to open shopping centers and plan for land developments.
According to "second life" report, many people make money (virtual currency, Linden dollar) in the "second life" and then exchanged it to U.S dollar to spend in the real world. And their profit modes in "second life" are from the sales of land and the collections of land-use fees. Now many people live in the "second life" have purchased their own virtual lands or islands. Therefore, in the "second life", there is lots of different real estate dealers buy lands, build houses and then sell. For instance, a British net surfer, Michael set romantic villas for couples, and then sells or leases the properties to pairs of lovers, one week he can earn more than 2,000 U.S. dollars.
Will invest and develop properties in the “second life” able us to gain the first bucket of gold? Opinions differ. Next to share with you, is venture story of "second life" millionaire--Anshe Chung., her company located in Wuhan created wealth for her in the virtual world. In March 2004, "second life" started open registration for the users outside the United States and the United Kingdom. Ailin Graef - one Chinese teacher decided to try this new plaything which only opens for adults, and it is said to be completely built up by the users. Hence, she named her virtual incarnation as Anshe Chung.
At the beginning， Anshe Chung had no any business plans in the virtual world. She only sauntered everywhere, to see what actually the virtual society different from the reality world. She found that in the “second life” existed many successful elites, many people already registered as users as early as a year ago. When she realized there were a lot of business opportunities, early advantage of vast majority of markets already been seized by the early users. “At that time, I was facing with a challenge— this challenge until today many people still have to face it—is how to find out a sub-market that can provide good business opportunities.” Anshe Chung said.
Shortly after Anshe Chung came to “second life”, Linden Lab launched a new function which enabled the users to create animation effects for their roles and objects in “second life”.
Will invest and develop properties in the “second life” able us to gain the first bucket of gold? Opinions differ. Next to share with you, is venture story of "second life" millionaire--Anshe Chung., her company located in Wuhan created wealth for her in the virtual world. In March 2004, "second life" started open registration for the users outside the United States and the United Kingdom. Ailin Graef - one Chinese teacher decided to try this new plaything which only opens for adults, and it is said to be completely built up by the users. Hence, she named her virtual incarnation as Anshe Chung.
At the beginning， Anshe Chung had no any business plans in the virtual world. She only sauntered everywhere, to see what actually the virtual society different from the reality world. She found that in the “second life” existed many successful elites, many people already registered as users as early as a year ago. When she realized there were a lot of business opportunities, early advantage of vast majority of markets already been seized by the early users. “At that time, I was facing with a challenge— this challenge until today many people still have to face it—is how to find out a sub-market that can provide good business opportunities.” Anshe Chung said.
Shortly after Anshe Chung came to “second life”, Linden Lab launched a new function which enabled the users to create animation effects for their roles and objects in “second life”.
Anshe Chung found her own chance. She started her first virtual undertaking by means of reselling the animation effects, and then she entered the virtual land market, well, at that time, nobody was interested in that. Anshe Chung purchased some lands with the cost less than 10 dollars, then sub-divided the lands with 3D theme’s architecture and landscape designed by “second life” powerful clients, she gained revenues by renting and reselling them.
By searching the lands hold by Anshe Chung in “Second Life”, you will be able to see all kinds of worldwide architecture styles -- including Asia, the Arctic, Europe, and the Mediterranean and so on. Anshe Chung was not simply built the houses, but interior decorations, items displays, even courtyard potted landscapes and surroundings of islands, matching designs were conducted based on the architectural style of the building. If the user's computer configuration was high enough, internet access speed was fast, after adding the animation of sunlight and water waves, Anshe Chung’s construction works in the “Second Life” almost caused people to feel like be personally in the scene.
Anshe Chung’s virtual club in "second life"
Due to the high-speed changes of "second life" economies, risks of virtual property market also difficult to predict. In September 2004, Anshe Chung entered virtual property market about two and a half months; her business model was still in a simple "buying-selling" state, which did not have much development components. Suddenly, Linden Lab increased new lands opening up speed substantially, so, within one night, land prices dropped sharply; new market price was less than the half of the original.
"Most of my competitors were committed a very serious mistake, that was willing to sustain loses to sale the lands, but gripped the lands on hands. At the same time, they have no extra money to buy any cheaper new lands. “Ailin Graef recalled. After drawing a lesson form a bitter experience, she listened to her husband, Guntram Graef's suggestion; sold the lands at low prices, at the same time, bought those low-priced new lands which just emerging in the market. According to Ailin Graves, by that time the risk was as real bankruptcy in the actual world.
By searching the lands hold by Anshe Chung in “Second Life”, you will be able to see all kinds of worldwide architecture styles -- including Asia, the Arctic, Europe, and the Mediterranean and so on. Anshe Chung was not simply built the houses, but interior decorations, items displays, even courtyard potted landscapes and surroundings of islands, matching designs were conducted based on the architectural style of the building. If the user's computer configuration was high enough, internet access speed was fast, after adding the animation of sunlight and water waves, Anshe Chung’s construction works in the “Second Life” almost caused people to feel like be personally in the scene.
Anshe Chung’s virtual club in "second life"
Due to the high-speed changes of "second life" economies, risks of virtual property market also difficult to predict. In September 2004, Anshe Chung entered virtual property market about two and a half months; her business model was still in a simple "buying-selling" state, which did not have much development components. Suddenly, Linden Lab increased new lands opening up speed substantially, so, within one night, land prices dropped sharply; new market price was less than the half of the original.
"Most of my competitors were committed a very serious mistake, that was willing to sustain loses to sale the lands, but gripped the lands on hands. At the same time, they have no extra money to buy any cheaper new lands. “Ailin Graef recalled. After drawing a lesson form a bitter experience, she listened to her husband, Guntram Graef's suggestion; sold the lands at low prices, at the same time, bought those low-priced new lands which just emerging in the market. According to Ailin Graves, by that time the risk was as real bankruptcy in the actual world.
After returning to normal operation, she insisted of original pricing strategy -- on the bought-in prices, add an unexaggerated profit margin, and then expanded the scale continuously. Ailin Graef said, "My managing thinking was not ‘How can I let people to draw out more money', but with low-profit space as basis to expand the commercial territory. After entering “second life " for four months, Anshe chung had become one of the most eye-catching commercial star in the virtual world.
The Real Company
In January 2006, Ailin Graef set up Anshe Chung Information Technology Limited in her native place, Wuhan, Hubei; and recruited local talents to carry out real estate developments in the virtual world. In the process, the payments of salaries, rent office space, purchase of computers, in order to let the company accounts' funds met requirements ... all transactions/general affairs required financial support, all these expenses were came from Anshe Chung's business gains in "second Life".
In Anshe Chung office, Ailin Graef set up a number of workshops to provide different working atmosphere in order to encourage the designers' innovative thinking. Currently, the company has more than 30 employees and plans to expand the total number of employees to 50. Among these employees, some had been worked with the producer of networks game "EverQuest world"-- Blizzard Corporation , Some had been worked with some of the Japanese game outsource companies, but most of them are fresh graduates from the schools.
The actual Anshe Chung Workshop
At the moment, based on income and number of customers as a standard to carry on measurement, Anshe Chung still is the largest real estate developers and service providers in "second life” -- of course, not considering the "second life" platform builders, Linden Lab. "Thinking of building a company as a size of Anshe Chung? There are still many opportunities in the virtual world. However, you should not repeat the business model of Anshe Chung." In Ailin Graef's view, "Second Life" economy still can accommodate a number of large-scale virtual enterprises, but these enterprises should not pursue their own innovative business model.
Just like music, film and software developments' experiences, after the number of participants became more and more, only a small group of elites could become millionaires. For ordinary people, the more intense the competition is harder to get ahead of people and success. "Second Life" was an unremarkable platform at one time, but now it has become a huge global economy. But I still believe that in 2007, we still will see a lot of people become millionaires due to products of the virtual world. "Ailin Graef said.
The Real Company
In January 2006, Ailin Graef set up Anshe Chung Information Technology Limited in her native place, Wuhan, Hubei; and recruited local talents to carry out real estate developments in the virtual world. In the process, the payments of salaries, rent office space, purchase of computers, in order to let the company accounts' funds met requirements ... all transactions/general affairs required financial support, all these expenses were came from Anshe Chung's business gains in "second Life".
In Anshe Chung office, Ailin Graef set up a number of workshops to provide different working atmosphere in order to encourage the designers' innovative thinking. Currently, the company has more than 30 employees and plans to expand the total number of employees to 50. Among these employees, some had been worked with the producer of networks game "EverQuest world"-- Blizzard Corporation , Some had been worked with some of the Japanese game outsource companies, but most of them are fresh graduates from the schools.
The actual Anshe Chung Workshop
At the moment, based on income and number of customers as a standard to carry on measurement, Anshe Chung still is the largest real estate developers and service providers in "second life” -- of course, not considering the "second life" platform builders, Linden Lab. "Thinking of building a company as a size of Anshe Chung? There are still many opportunities in the virtual world. However, you should not repeat the business model of Anshe Chung." In Ailin Graef's view, "Second Life" economy still can accommodate a number of large-scale virtual enterprises, but these enterprises should not pursue their own innovative business model.
Just like music, film and software developments' experiences, after the number of participants became more and more, only a small group of elites could become millionaires. For ordinary people, the more intense the competition is harder to get ahead of people and success. "Second Life" was an unremarkable platform at one time, but now it has become a huge global economy. But I still believe that in 2007, we still will see a lot of people become millionaires due to products of the virtual world. "Ailin Graef said.
WHAT IS SECOND LIFE？
Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 7,426,058 people from around the globe.
1． From the moment you enter the World you'll discover a vast digital continent, teeming with people,entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business.
2． You'll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
1． From the moment you enter the World you'll discover a vast digital continent, teeming with people,entertainment, experiences and opportunity. Once you've explored a bit, perhaps you'll find a perfect parcel of land to build your house or business.
2． You'll also be surrounded by the Creations of your fellow residents. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.
3. The Marketplace currently supports millions of US dollars in monthly transactions. This commerce is handled with the in-world unit-of-trade, the Linden dollar, which can be converted to US dollars at several thriving online Linden Dollar exchanges
